What to Verify before Hiring Audio Production Company

Seeking out an audio production company, the internet provides you a large selection where you can access many demos of jingles and audio samples online. But how can one find a reliable source for professional audio & jingle production? A thorough evaluation of many companies should be done selecting an audio production partner. A good audio production company will give you a top quality jingle that will keep the position of your company in the public’s top of mind for years to come.
 

There are certain things to consider before selecting an audio production company:

•    Judge the overall quality: Above and beyond the sound of the voice and the lyrics and memorability, what is the production quality? Are the instruments properly mixed with the vocals? Quality production distinguishes a company as a high level, respectable brand. The audience will reflect production quality onto the quality of a company. Do they value attention to detail? Do they have adequate funding to produce proper marketing campaigns? While listening to jingle samples online you should listen for overall quality by sampling all the work, not just a featured product. Can the company repeat success?
 

•    Check the diversity: How many samples do they provide? Do they all sound the same? Does the music fit the brand? How different are the samples; how much range does the composer have? If all the samples sound the same, then choosing with this production would not be helpful as you won’t be getting a unique or new jingle or music from them.
 

•    Look out for diversity in voices: When listening to the samples if you hear the same voice, chances are the writer is the vocalist, and this one man shop may not offer the originality that you’re looking for.

•    Quality of lyrics: Do the words incite emotion? Do they describe the product and or service? Is there a rhyme scheme? Most importantly, are they memorable and do they make you want to act? Good lyrics will display creativity and imagination lyrically and musically.
 

•    A great jingle or audio company will hire the most appropriate vocal talent and will find the ideal personality for your voice over. The vocal talent will be heard as the voice of your brand, so choose wisely.
 

•    As a client you have every right to expect that the company you hire will create a musical production of top quality and will deliver a masterpiece. Jingles act as a sound signature or an audio logo for your company, so always make sure that you are getting your job done with perfection.