Better ads for a better Business

In this increasingly competitive market, a good business plan contains a smart marketing mix. Without targeted advertisements and a well crafted message backed by a quality product and service,your business model is not likely to succeed. For example, companies like Coca-Cola, McDonalds, Free Credit Report.com, Folgers, Maybelline, Mazda and other popular brands spend millions of dollars oncommercial ad production and jingles. Your business growth depends on how your audience views your company’s image. Follow these expert marketing techniquesto improve your business’ reputation, ranking and recall.
 

• To enhance the reputation of your business, writeand publish articles about the services which you providein local and trade publications. You also can attempt to publish your business blogs in local newspapers which willgain more visibility and further establish you as an expert in your field, thus elevating your company’s position in your industry.
 

• This is the era of computers and internet. So take advantage of this. Create your own website and use pay-per-click marketing provided by different search engines and social networking sites. It drives instant traffic and potential clients to your business.
 

• Promote your business and message through traditional media: cable television and radio. These traditional mediums continue to deliver an engaged, targeted audience. Your local advertising representative can provide you with local ratings from people meters and Nielsen data so you can fine tune your advertising schedule and choose times and shows that best reach your target audience

• Hire a professional video andaudio production company (www.cooljingles.com) to concept, design, and produce your marketing message, whether it be a television commercial or radio commercial. Consider a custom jingle that resonates with your customers and drives home the name of your company and your tagline or unique positioning statement or slogan. Incorporating a jingle into all your marketing tools creates a cohesive brand and consistent message. A strong, solid commercial requires a well tuned, professionally produced jingle or branded song which will gainthe attention of customers and clients.
 

• If your business is small and you’re not ready to promote on a large scale then consider engaging current customers with social media and turn your current customer base into advocates. The best advertising is referrals and you often have to engage and ask for the referral.
 

If you want to grow your business there is no secret to fast success with lasting results. Consistent advertising & marketing will continue to increase your awareness, but customer service and the quality of your product or service will ultimately win or lose your war for success.